Russ Winters
Lead Software Engineer | Platform Architect
Enterprise Systems | Sustainable Architecture | Next-Gen Engineering
Summary
Lead Software Engineer and Platform Architect designing and delivering enterprise web platforms, multi-tenant architectures, and cloud-native systems for Fortune 500 and institutional clients including National Geographic, NBC Sports, Coca-Cola, and the University of Chicago.
I specialize in architecting high-traffic, content-rich platforms that operate reliably at scale and evolve over time. My work spans headless and traditional CMS architecture, distributed systems, AI-augmented platforms, and long-lived production systems supporting millions of users. I bring founder-level ownership to every system I build, combining deep technical judgment with a practical understanding of how software supports real operational workflows.
Skills
Leadership
Architecture & Platforms
Technologies and Implementation
AI-Augmented Engineering
Experience
Lead Software Developer | Platform Architect
Apr 2014 - PresentIfThen, LLC · Atlanta, GA
Delivered enterprise web platforms serving millions of monthly users for Fortune 500 and institutional clients. Worked closely with clients to communicate technical details and develop business appropriate solutions. Owned system architecture, hands-on implementation, and long-term platform evolution across CMS, modern JavaScript, and cloud-native infrastructure.
- Led technical delivery across multiple simultaneous projects, partnering with client stakeholders, project management, and account teams, while owning architecture decisions, delivery risk, and execution outcomes
- Led development and maintenance of a 60+ site Drupal ecosystem for the University of Chicago over a 7-year engagement, spanning multiple departments and research centers including UChicago News, Biological Sciences, and Pritzker Molecular Engineering
- Led technical direction across distributed engineering teams, establishing Drupal and modern JavaScript architectural standards used across multiple enterprise client platforms
- Built high-traffic media platforms for NBC Sports (nbcsports.com, Red Bull Signature Series) and NFHS Network, integrating video management, broadcast scheduling, and live-streaming infrastructure
- Architected and implemented RAG-based content recommendation system using GCP Vertex AI and Gemini, improving content discovery efficiency for editorial and research teams
- Architected multilingual, multi-site Drupal platform for National Geographic serving European and Latin American markets with automated content distribution and translation workflows
- Designed and built headless Drupal 11 architecture for Holiday Vacations with JSON:API backend, Next.js frontend, and custom content ingestion pipeline (webhooks, RabbitMQ, Drupal migrate)
- Developed serverless AWS applications for Coca-Cola SmartLabel management and led implementation of a GCP-based kiosk experience for World of Coca-Cola
- Integrated AI-assisted engineering workflows into daily development practice to improve quality and accelerate system design, implementation, debugging, and architectural exploration
Notable Clients
Founder | Principal Software Engineer
Oct 1996 - Dec 2014DiversiCon, Inc. · Atlanta, GA
Delivered custom software solutions to small and mid-size businesses across motorsports, manufacturing, lumber inspection, industrial distribution, and professional services. Worked directly with shop floor managers, race team engineers, mill operators, and business owners to understand how their operations actually functioned — then owned every phase from architecture and development through years of production support.
- Architected DiversiWare, a modular operations platform that supported vertical editions for motorsports (inventory, assembly tracking, parts lifing, purchasing), hosiery manufacturing (forecasting, production scheduling, fulfillment), salvage yard management, and industrial supply; reused and adapted to serve hundreds of daily users over a decade
- Built the inventory and component tracking system used by Bill Davis Racing on the car that won the 2002 Daytona 500 (Ward Burton), managing engines, chassis, and drivetrain assemblies down to usage limits and rebuild cycles
- Designed and delivered a full manufacturing suite for knitting mills covering style specifications, raw materials planning, production scheduling, forecasting, and fulfillment
- Developed custom lumber inspection tracking, sample analysis, and reporting software, replacing paper-based systems
- Integrated DiversiWare with QuickBooks, osCommerce, ZenCart, and barcode hardware, connecting desktop operations to e-commerce and financial systems
- Transitioned the practice to web-based delivery, building LAMP applications, e-commerce solutions (Miva, osCommerce, ZenCart, Drupal Commerce), custom Drupal sites, and digital asset management systems
- Managed end-to-end client relationships across seven industries; including discovery, requirements, architecture, development, training, and ongoing support; with several clients on systems for 10+ years
Notable Clients
Co-founder | Principal Software Engineer
May 2006 - Mar 2010Cycle Salvage Systems, Inc. · Atlanta, GA
Co-founded SaaS platform addressing fragmented inventory visibility in the motorcycle salvage industry, combining inventory management, e-commerce, and cross-dealer parts search into a unified solution.
- Architected multi-tenant web platform with bar-coded inventory tracking and integrated e-commerce storefronts, supporting dozens of salvage yards across multiple states
- Deployed hardware and custom desktop software (YardWare) to participating dealers for internal inventory management and network connectivity
- Built centralized parts search enabling customers to locate inventory across all participating dealers, a capability previously requiring individual phone calls to each yard
- Owned full business lifecycle: product development, deployment, customer acquisition, onboarding, and ongoing support
Project Lead | System Analyst
Mar 1994 - Nov 1998C.R. Bard · Atlanta, GA
Led software development for warehouse and manufacturing systems at an FDA-regulated medical device manufacturer producing urological products and human implants.
- Architected mission-critical warehouse management system spanning receiving, lot/serial tracking, WIP, cycle counting, and shipping across multiple warehouses, manufacturing facilities, and sterilization plant, enabling real-time inventory visibility and eliminating paper-based tracking errors
- Integrated AS/400 infrastructure, Windows networks, RF scanners, and corporate WAN while maintaining full audit traceability for FDA 21 CFR Part 11, ISO-9001, and GMP compliance
- Designed and maintained manufacturing execution systems including master scheduling, demand forecasting, and MRP/CRP
- Mentored junior developers on system architecture and regulated-environment development practices
Programmer
Oct 1993 - Mar 1994Kurt Salmon and Associates · Atlanta, GA
Developed manufacturing execution systems for operations consulting firm; built order entry, forecasting, WIP, and planning software.
- Collaborated with team members to align on features and responsibilities
System Analyst
Sep 1986 - May 1993National Information Group · San Francisco, CA
Developed software for insurance and financial services during the digital transformation of the flood-mapping industry. Progressed from developer to team lead.
- Worked with a team that pioneered commercial digitization of FEMA flood maps, developing one of the nation's first automated address-matched flood-zone determination systems
- Engineered backend ETL processes aggregating digitized map data into queryable databases; led migration from System/36 to AS/400 and Unix platforms
- Developed systems for policy tracking, claims management, premium accounting, customer billing, and intersystem communication
- Developed an internal source control management system for AS/400 applications
Programmer
Mar 1984 - Jun 1986Latter & Blum · New Orleans, LA
Developed System/36 and PC applications using RPG II, OCL, BASIC and dBase II; applications consisted of property tracking/advertising, sales tracking, and company budgets.
- Distributed applications to branch offices and insured that all remote hardware and software were operational at all times
- Trained company users to work with all installed hardware and software
Education
Phillips Junior College
May 1985Associate in Computer Programming
- System analysis and design
- Software development